This isn't the first patent roadblock the Apple Watch has run into as it increasingly morphs into a health-management device. Previously purchased Apple Watches equipped with the Blood Oxygen aren't affected by the ITC order. The Apple Watch SE, which lacks the Blood Oxygen feature, will remain on sale in the U.S. If the ITC's sales ban isn't overturned, Apple pledged to “take all measures” to resume sales of the Series 9 and Ultra 2 models in the U.S. The sales suspension on the two Apple Watch models “doesn't move the needle much for the company, but still it couldn't have come at a worse possible time,” Ives said.Īpple's stock so far hasn't been significantly affected by the announced sales suspension on the two watch models, leaving the shares near their record high reached last week. That's a relative drop in the bucket for Apple, given analysts are expecting Apple to generate nearly $120 billion in sales during the October-December period that includes the holiday shopping season. The disruption will likely cost Apple about $300-400 million in holiday-season sales, estimated Wedbush Securities analyst Dan Ives. But the Cupertino, California, company said in a Monday statement that it is pausing sales early to ensure it complies with the ITC order. 26, meaning Apple could have kept selling the two affected models in the U.S. The White House had 60 days to review the ITC order issued on Oct. The move stems from an October decision by the International Trade Commission restricting Apple's watches with the Blood Oxygen measurement feature as part of an intellectual property dispute with medical technology company Masimo. customers beginning Thursday afternoon and in its stores on Sunday. later this week if the White House doesn't intervene in an international patent dispute.Īpple plans to suspend sales of the Series 9 and Ultra 2 versions of its popular watch for online U.S. If two of the latest Apple Watches are on your holiday shopping list, don't dawdle for much longer because the devices won't be available to buy in the U.S.
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